In one corner of the ring we have the Boston brewers of Sam Adams beer. In the other, Sam Adams, the mild-mannered bicycle rider who wants to be Portland's next mayor.
The slogan "Sam Adams for Portland Mayor" is already on his Web site (www.samforpdx.com) and soon may grace yard signs and bumper stickers for the 2008 election.
"They say they've been using this trademark since 1984," Adams said. "I've been using it since 1963."
For more, check out this AP story.
-- Jaime Holguin